"Jego TOO Park" Wins the 8th Longque Award for "2024 Cultural Tourism Project Operation Brand of the Year"
time2024/11/18
- Jego TOO Park secured the 8th Longque Award, honoring its cultural tourism project operation. The park was lauded for its diverse services, innovative offerings, and commitment to enhancing visitor experience. It follows a multi-dimensional strategy for parent-child engagement. Significant efforts have been made in upgrading and evolving Chinese parent-child IP theme parks, heralding a new era in the industry.
On November 7, 2024, at the China Cultural Tourism Consumption Annual Gala and the 8th Longque Award Ceremony hosted by Zhi Hui, the parent-child amusement park brand "Jego TOO Park" under Jego Group won the 8th "Longque Award" - the Annual Cultural Tourism Project Operation Brand.
The 2024 China Cultural Tourism Consumption Annual Gala and the 8th Longque Award Ceremony, themed "Interconnection · Collaboration · Regeneration," specially invited local county, district, and city authorities to engage in dialogue with high-quality cultural tourism project developers, operators, and content service providers. It gathered hundreds of leading cultural tourism enterprises and dozens of industry leaders to discuss and explore new paths for cultural tourism development under the new situation, focusing on hot topics and the latest industry development trends from multiple levels, angles, and perspectives. The event brought together over 2000 top merchants, more than 5000 quality exhibitors, and over 100,000 audience members to participate.
In March of this year, the organizing committee of the China Cultural Tourism Consumption Innovation Summit published the Longque Index for the first time. The Longque Index is based on the unique three-dimensional model system of cultural tourism consumption created by Zhi Hui. It evaluates the participating cultural tourism projects from three dimensions: scene, content, and operation, combined with two dimensions of influence and sustainable development, forming a "3+2" Longque Index assessment model. This model empowers destinations and peers in the cultural tourism consumption industry.
This time, the parent-child amusement park brand "Jego TOO Park" under Jego Group was shortlisted for the Longque Index and won the "Cultural Tourism Project Operation Brand of the Year" award, thanks to its successful case of multi-format and diversified characteristic operation services and innovative iterative parent-child theme park products. This is not only a recognition of Jego Group's professional capabilities and industry reputation in the cultural tourism industry but also an affirmation of Jego's achievements in the parent-child cultural tourism field.
Jego Group keeps pace with the times, evolving from a "high-end amusement equipment supplier, comprehensive solution provider, full industry chain service provider, and parent-child leisure vacation industry investment operator" to a "Chinese family happiness provider." After undergoing five strategic transformations and being a pioneer in the industry five times, it now leads with a "1 heart + 4 wheel drive" approach, integrating the entire industry chain from manufacturing, investment and operation, creative design to engineering construction, and possesses the complete investment and operational capabilities for "outdoor comprehensive parent-child theme parks."
The parent-child amusement park brand 'Jego TOO Park' always takes the 'science of play, family care, service innovation, comprehensive safety, and family socializing' as the core of its five-dimensional approach to parent-child activities. It is user demand-oriented, focusing on the experience of parents and children, and controls from four aspects: product, scale, business format, and layout. It meticulously plans and creates a children's full industry ecosystem that includes 'clothing,' 'food,' 'housing,' 'transportation,' 'entertainment,' and 'shopping.' Its multi-format and diversified characteristic operation services are highly favored by citizens and tourists.
This year, "Jego TOO Park" has made various explorations and attempts in the implementation and iterative upgrades of high-quality Chinese parent-child IP theme parks: In the first half of 2024, five different themed Jego TOO parent-child amusement parks with IP collaboration successively opened. They have achieved upgrades and iterations from unpowered equipment to IP introduction, spatial scenes, and activity operations, ushering in the 4.0 new era of parent-child theme parks.
