How to Explore New Themed Scenarios
time2024/11/11
- A prevalent issue with current tourist destinations is the lack of originality. Many destinations are too similar to each other, lacking distinctiveness and appeal.
With the development of society and the improvement of people's living standards, an increasing number of individuals are beginning to value the diversity and quality of recreational activities. As one of the key venues for entertainment, amusement parks are continuously innovating and exploring new themed scenarios to meet the demands of a broad range of visitors.
When we talk about the memorable points of an amusement park, we are actually discussing its uniquely crafted "themes." The theme of an amusement park needs to be not only captivating in terms of storytelling but also possess the qualities of continuous innovation and breakthrough. Only with these qualities can people deeply experience and understand the theme. When visitors become curious about the story and eager to explore, we have successfully created a unique IP, a successful amusement park.
A common approach is to base the design on local characteristics and venue IPs, creating new content experiences and amusement spaces through integrated design and storylines, which build a multi-level sense of experience. By extending IP elements throughout the entire park, visitors are immersed in the story experience. The types of classic themed scenarios that expand from IP elements include futuristic technology, historical stories, folklore, natural environments, rural experiences, science education, and everyday life scenes. This innovative design concept aims to make full use of local characteristics and venue IPs to provide visitors with a one-of-a-kind experience.
1. Theme and IP-centric Construction
When discussing tourism projects, the keywords or phrases you choose to recommend them in the most concise, intuitive, and vivid way actually form the "theme" of the project. Normally, each project has a theme, but a theme can encompass multiple IPs. A major theme serves as the core, with various IPs interrelated, driving consumers' recognition and affection for the amusement park brand, and guiding consumers to understand the "theme of the park" more deeply.
2. Integrating Culture and IPs into Immersive Experiences
A successful amusement park is not just a haphazard collection of unrelated rides and attractions. It relies on compelling stories that give life to thematic elements; without them, these elements would merely be insignificant decorations. We extract representative cultural symbols from the local culture, package the appearance of the rides accordingly, and design the gameplay routes based on local traditional stories. Together, visual experiences and game exploration present the concept and atmosphere of the story.
3. Engaging Hearts Through Iconic Images
Images are the most potent conduits for touching the human soul. In the realm of amusement parks, crafting a compelling image can effortlessly stir the emotions of visitors, achieving greater impact with minimal effort. These images resonate with the emotional landscape of visitors, acting as ambassadors for their feelings. Case in point, Disney and Universal Studios have iconic characters like Mickey Mouse and Harry Potter that are deeply etched in public consciousness. By fusing these characters with innovative amusement rides and shows, such as Disney's "Slinky Dog Dash" and "Frozen" performances, they offer patrons an array of vibrant and diverse experiences. This profound integration of character and theme significantly amplifies the allure of theme parks, leading to project enhancements.
Jego Paradise has adeptly adopted a similar strategy. With the character "Toffy" as a case study, the IP is either merged with colossal slides or woven into the park's attractions in abstract or symbolic forms. During festive seasons, the park hosts a variety of "Toffy" stage shows, crafting a whimsical rabbit-themed world. This distinctive creative approach consistently boosts the park's appeal, ensuring a boundless source of delight for its visitors.
4. Unified Storytelling in Amusement Park Design
In the realm of amusement park development, thematic expansion design is not just an aesthetic addition but a creative approach to storytelling. It's crucial for designers to delve into the theme's core and narrative, using meticulous details to envelop visitors in the theme's ambiance from the moment they step inside. The design must prioritize cohesiveness; a successful park's scenes should be interconnected, with every element contributing to the overarching theme. Comprehensive planning is essential, from the grandest attractions to the smallest signs, to ensure thematic consistency throughout, delivering an immersive experience to guests.
Furthermore, innovation in thematic expansion is key to the park's growth. Designers must be adept at sourcing inspiration from a wealth of sources, including traditional culture, cutting-edge technology, and everyday life, infusing these elements into the park's fabric to provide a novel visual and emotional journey for visitors.
