How to create scenes that immerse visitors?
Movies are the ultimate textbooks, and good stories can evoke empathy in visitors. Captivating scenes serve as vessels for storytelling, engaging visitors in immersive experiences.
Exceptional movies and stories have the power to captivate audiences' souls, a phenomenon commonly referred to as "getting lost in the story." In cinemas, you often hear laughter and tears, all indicative of the audience's immersion. Such reactions stem from the genuine portrayal of emotions in the film, leading to a sense of empathy.
How do editors grasp the emotions of the audience?
Through comparison, we find that there are significant similarities between the creation of gaming environments and the control of pacing in movies:
How does form and composition enhance the sense of scene?
Form and composition should align with the scene's narrative, enhancing its dynamism, tension, and evocativeness. The focus of the scene lies in carrying the story rather than merely showcasing. Our gaming equipment isn't just for display; they are performers in the narrative. For instance, take our commonly used theme - the ocean-themed whale design.
(This is a fish that won't move, even if it's smiling with its mouth open.)
Our traditional whale design approach, without the aid of signage, besides being cute, it's difficult to discern the scene and story. The conveyance of the story shouldn't just remain in text; it should be integrated into the expression of the scene.
The whale design above, with its composition, brings alive the scene of the story, making the equipment an integral part of the storytelling environment rather than just a decoration.
Storyboard design should be closely associated with the equipment and scene to ensure seamless integration of the narrative.
The storytelling technique of film storyboarding emphasizes the rhythm of the narrative. A captivating story naturally possesses rhythm, akin to an invisible hand guiding the audience's emotions. Similarly, an immersive theme park experience must have its ups and downs, mirroring the narrative arc of exposition, rising action, climax, and resolution. It's essential not to keep visitors in a constant state of excitement, but to provide moments of suspense, discovery, and reflection.
"The Five-Act Structure" of "Exposition, Rising Action, Climax, Falling Action, and Resolution." In simple terms, stories are built upon the foundation of "conflict-resolution." The climax is akin to the pivotal moment in experiential design that triggers emotional responses from users.
JEGOPALY, a global provider of amusement park solutions. With a design team of over 60 professionals at the Ji Gao Tourism Planning and Design Institute, we adhere to the group's strategic direction, driven by design creativity, to offer high-value-added services to our clients. We aim to create beautiful and enjoyable moments for Chinese families and children. Over the past 12 years, we have completed over 1,000 design projects, bringing delightful experiences to more than 70 million users.